Spice 2 Go - As seen on Dragons' Den
The ethos here at Spice 2 Go is to celebrate Indian food and culture, going to great lengths to encourage people to ‘wake up and smell the curry’.
Having been in trade for over a year we have proven Spice 2 Go’s worthiness in the food industry, excited to introduce the first ever curry chain to the food fanatics of the UK.
As curry-loving activists we thought we would take our bright ideas to the corporate giants of Dragons’ Den, spreading the word of Spice 2 Go to the whole nation. After months of planning and research we were there, ready to step in the nerve-filled lift and enter the petrifying den in the name of brand passion.
Our CEO Tej Randeva hit the big screen on the 27th July 2014, pitching to the business moguls for their support in what we like to call ‘the curry revolution’.
Accompanied by a troupe of Bhangra dancers our pitch was memorable to say the least. With loud music and bright colours we showed what Spice 2 Go stood for – fun!
Being part of the BBC show was an unforgettable experience in which we are eternally grateful for. Although we did not gain investment from the dragons we are far from disheartened from our time in the den. We did not get the opportunity to explain what our brand has to offer in the den and that is passion and drive!
‘The Dragons’ Den pitch was like no other experience. Although overjoyed to have been given the opportunity I was unable to illustrate what Spice 2 Go has to offer the UK. Spice 2 Go is making all the right movements to become the country’s first Indian food franchise and we intend to make this happen’ said Tej Randeva, CEO of Spice 2 Go.
We are passionate about authentic Indian food, customer service and business success, eager to provide the UK with consistently great curry wherever in the country they may be.
With Chinese, Mexican and American food leading the takeaway industry it is now time for Indian food to be shine.
Spice 2 Go is now searching for investors to come on board and join us in this unique venture to dominate the Indian food market. With a proven track record the team will go to great lengths to see Spice 2 Go meet its potential, opening up stores in ever corner of the country.
We want to show the dragons what they missed out on and we refuse give up on our dream!
If you are a business-minded individual and are looking to invest in a financially viable, modern project then Spice 2 Go is just that.